The Curated Route
- Client
- The Curated Route
- Year
- 2026
- Role
- Umrah Agency
- Live site
- Visit live site
The problem
Planning Umrah from the US is overwhelming and opaque. Muslims looking for a premium, trustworthy pilgrimage experience face fragmented booking (flights, visa, hotels, transfers, ziyarat), confusing pricing, and generic group packages that don’t feel personal or curated. There’s a gap for a high-end, New York-based concierge-style Umrah agency that makes the journey feel effortless and spiritually focused.
What I built
Discover & estimate — Visitor lands on the cinematic site, understands the premium positioning, and can use the estimate tool to get a realistic price range based on nights, room type, hotel tier, and Ramadan season. Request a quote — The estimate selections prefill the quote form, so the visitor submits detailed trip preferences without retyping. The lead lands instantly in the agency dashboard. Concierge review — Admin staff review the lead, add notes, set reminders, and build a personalized proposal through the dashboard proposal builder. Proposal & follow-up — The agency sends a polished proposal link via email/WhatsApp. The prospect views it on a dedicated page, and the agency tracks engagement. Booking & fulfillment — Once approved, the agency handles flights, visa, hotel, transfers, and guided ziyarat coordination end-to-end. Post-trip — The dashboard supports ongoing communication, sadaqah/fund management, and content updates to keep the site fresh.
The result
The Curated Route is a premium Umrah travel agency positioned as a white-glove concierge service for US pilgrims. It replaces the typical chaotic booking process with a curated, end-to-end experience: personalized packages, transparent pricing estimates, premium hotel proximity to the Haram, guided ziyarat, and full logistical handling (flights, visa, transfers). The site doubles as a lead-generation engine and admin dashboard for managing quotes, proposals, blog content, and customer communications.
Tech stack
- Vite 5
- Framer Motion
- Tailwind CSS v3
- shadcn/ui components
- React 18
- TypeScript 5
- Supabase
- realtime
- React Query (TanStack Query)
- React Router DOM
- React Email